[FOWA 2009]: Startup Metrics for Pirates: AARRR!

Dave McClure (Founders Fund)
Curious what the talk with the most creative title will be about…

  • Reality is… you suck, your product sucks and you will fail hard. Most of you will fail, get used to it!
  • What’s good today? Bandwith bigger. startup costs smaller, e-commerce growing.
  • Chances to make it with internet business as better than ever… but still low
  • Good book: «To the smartest person in he room»
  • Progress != Features, focus on user experience!
  • Measure Conversion, try to compare two options and see which one is better. Measure a few critical actionable metrics. Less is more.
  • Build. Measure. Learn. Loop.
  • Acquisition, Activation (1st visit = make them happy), Retention (users come back), Referrral, Revenue = AARRR!
  • Startups have problems in Management, Product, Marketing (ehm, are there any other areas at all?)
  • Features: Something sucks. Find it. Kill it.
  • How to find what users love? Take away a thing, if they scream you’ve found it. Bring it back, only better!

Gefällt dir dieser Beitrag?


02.10.2009 · Startup, Web

Kommentar abgeben