[FOWA]: How to grow and nurture your community

by Kathy Sierra, JavaRanch

• What’s better: This company kicks ass OR This product kicks ass? 
• > OR I kick ass? >How can you get users to talk about themselves in connection with your product?
• It’s about the users kicking ass!
• «What did you want to be really, really good at?»  > think about how it would feel if somebody could give this to you!
• We’re looking for richer, deeper experiences. That’s e.q. why people climb.
• Get users beyond the «suck threshold» soon!
• Good marketing focuses on what the tool (software) achieves, not the tool itself
• The difference between really good people and not so good people is just practice.
• If we’re willing to put in the effort, we could be great. Brilliant, maybe.
• We assume a musician needs to practice. We also do!
• Experts keep pushing the edges of their abilities. They keep going further.
• Don’t ask: «what problem do you solve?», ask «how do you get your users to kick ass?»
• If user A can out[whatever] user B, you’re on the way
• What does it say about your user when he uses your product?
• Give the users Easter Eggs and «treats». Example: Coldplay’s singer had a bar on his hand in a video > it started conversations all over the web.
• User must do something cool really fast with your products.